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NISSAN CELEBRATES HISPANIC HERITAGE

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Written by Andrea Franco
on December 18, 2018
Nissan North America Inc.’s Hispanic Heritage Month recognition began even before the celebration’s official start date when José Muñoz, executive vice president, Nissan Motor Co., Ltd., and Chairman, Nissan North America, Inc., launched the 2017 Nissan Rogue in early September at the Miami Auto Show. Hispanic media and influencers were invited to see and touch the new Rogue up close while learning more about Nissan’s new and innovative product lineup. Throughout Hispanic Heritage Month, Nissan will produce and share a series of videos highlighting Hispanics who have overcome sometimes great obstacles to achieve success while bettering the lives of those in their community. On October 8, the Nissan-sponsored Mexican National Football Team will take on New Zealand at Nissan Stadium in the automaker’s North American headquarters town of Nashville. The teams will match up during one of the Mexican National Team’s five U.S. tour stops. The match will feature an array of activities for fans including a Nissan-sponsored interactive fan zone featuring Nissan cars and trucks, including a TITAN XD wrapped in “El Tricolor’s” signature red, white, and green. Rounding out National Hispanic Heritage Month is Nissan North America’s sponsorship of and presence at the United States Hispanic Chamber of Commerce (USHCC) National Convention in Miami. This event marks the largest gathering of Hispanic business people in the country.

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